Public School’s Dao-Yi Chow & Maxwell Osborne Hired As DKNY Creative Directors

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Maxwell Osborne and Dao-Yi Chow

Earlier this month, donbleek.com reported that LVMH Moët Hennessy Louis Vuitton-owned label DKNY was in search for a person to head the design team at the label. The New York-based brand was in search for a young designer (see it here).

Seven years ago, Dao-Yi Chow and Maxwell Osborne launched their own line, Public School.  Their collection is doing quite good. Public School won the CFDA/Vogue Fashion Fund in 2013. The duo is now taking on a new role. Chow and Osborne has been hired as creative directors for DKNY. They will split their time equally between Public School and DKNY.

The twosome will be revamping the DKNY across all platforms, from social to marketing, all in a way that aligns with their designs.

We both grew up in NY and DKNY has always been part of the landscape of this city in our formative years as designers and as New Yorkers. It is one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about – energy, disruption, new thinking, and transcending all boundaries,” Chow and Osborne said in a statement.

Expect to see their first collection for the brand this September at New York Fashion Week.

According to Fashion Week Daily, “The brand has also hired Hector Muelas as chief image officer, a new position custom-made for the former creative director of worldwide marketing at Apple. At DKNY, Muelas will be responsible forall areas of brand image, marketing, and creative services…as well as all digital platforms and e-commerce,” according to a release.”

Photo Credit: DKNY

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.