H&M’s Beachy Summer Campaign: Joan Smalls, Natasha Poly, Adriana Lima & Doutzen Kroes

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Swedish retail-clothing company H & M Hennes & Mauritz AB (H&M) nabbed models Joan Smalls, Natasha Poly, Adriana Lima and Doutzen Kroes to front its new bohemian, beachy summer collection ad campaign. Photographer Lachlan Bailey lensed the shoot.

The collection consists of bikinis, caftans and sandals.

There will also be a video set to music to support the campaign. H&M will release a commercial an exclusive track by DJ duo Axwell /\ Ingrosso on its website on April 30.

Photo Credit: Lachlan Bailey for H&M

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.