New Position: Leslie Russo Joins IMG

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This past Wednesday (March 25), industry vet Leslie Russo started her new position.

Rosso has joined IMG as SVP of global sales and brand management for its fashion business, according to Fashion Week Daily. Her new role focuses for the company’s fashion partnerships and sales globally, working closely with IMG (and WME) on innovative platforms and marketing solutions.

In the late 90s, Russo started her career in fashion journalism at Andy Warhol‘s Interview magazine. From there, she went on to work at Condé Nast for 15 years, overseeing a rotating stable of brands including Glamour, Details, W, and Brides. At CondĂ©, Russo was responsible for managing and creating brands platforms, editorials franchises, branded content, experiential marketing, and digital innovations for the brands and their blue-chip advertising clients. She most recently served as a consultant for start-ups as well as mature businesses, including Harper’s Bazaar, Man of the World, No. One White Street and WhoSay.

“Leslie has an impressive track record creating industry-leading content and partnerships for brands,” Catherine Bennett, SVP and managing director at IMG Fashion Events and Properties, told The Daily Front Row. “This is an exciting time for our fashion business, and Leslie’s expertise and thoughtful approach will help us build unique, authentic programs for our partners global. We’re thrilled to have her on board.”

IMG’s fashion business includes more than 32 fashion events globally, including Fashion Weeks in New York, Tokyo, Berlin, Sydney and Miami; as well as World MasterCard Fashion Week Canada; IMG Models, the agency that reps the likes of Karlie Kloss, Joan Smalls, and Gisele BĂŒndchen, and has locations in New York, Paris, London, Milan, and Sydney; and Art + Commerce, a global agency representing image-makers in the creative industry, including Steven Meisel, Craig McDean, and Patrick Demarchelier,” say FWD.

Photo Credit: Amy Lombard  

Source: Fashion Week Daily 

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.