Barneys New York Will Carry Kanye West’s Adidas Collaboration

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Kanye West x Adidas Originals Fall 2015 Ready-to-Wear50

Dreams do come true! Kanye West started off with a dream and turned it into reality. His moment in fashion is finally coming to fruition.

The Grammy Award winning music artist turned fashion designer released his adidas Yeezy 750 Boost, debuted his Adidas Originals collection at New York Fashion Week and released his ‘Yeezy Season One Zine’ lookbook here and it was all done within the last month and a half.

In West‘s latest fashion news, Yeezy‘s collection will be available at Barneys. The upscale fashion retailer has confirmed that they will carry Kanye West x Adidas Originals Yeezy Season 1.

“The product is right for the moment,” said Tom Kalenderian, executive vice president and general merchandise manager of men’s for Barneys. He said the line will be “launched as a collection,” and will include footwear and bags in addition to apparel. It will be housed on the eighth floor of the Madison Avenue flagship and also be carried in all branches and on the website.

Currently, it is not known if West will be involved in marketing the line when it hits shelves later this year. “We’re trying to flesh the details out now,” Kalenderian said.

Liad Krispin, senior director of Adidas trend and influencer marketing, said, “Kanye West is involved in every facet of the collection from its initial concept through to design to the way it is marketed. At this stage, it is too early to share how the collection will be fully presented at retail, but our discussions with him are ongoing and well under way.”

Photos Credit:  Alessandro Garofalo/Indigitalimages.com

Source: Women’s Wear Daily 

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.