Expanding Her Brand: Jourdan Dunn Inks Deal For Children’s Collection

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Jourdan Dunn For Glamour Magazine's March 2015 Issue6

British beauty Jourdan Dunn can now add fashion designer to her forever growing resume.

The fashion model is partnering with British licensing agency Fluid World to develop a clothing collection for children and young adults.

The deal with Fluid World was negotiated by Dunn‘s London agency Storm Model Management and the partnership was announced today Wednesday (March 18).

According to Women’s Wear Daily, “the collection will be made up of pieces such as jeans, jackets, T-shirts, sweaters and fashion accessories, which Dunn will design, and will be priced to appeal to a broad audience, Storm said. Fluid World noted that it is also seeking an international retail partner to “support the development, production and marketing” for the project.”

Andrew Lane, chief executive officer of Fluid World, said: “Jourdan Dunn is a fashion icon who sets trends and influences styles,” noting that the project will bring “her cool urban style to a wider audience.”

Dunn said: “Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son Riley,” she said. “I am looking forward to developing my own collection and turning my ideas into reality.”

Photo Credit: Glamour magazine

Source: Women’s Wear Daily

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.