New Sneakers: Steve Madden & Ja Rule Collaboration

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As far as music, I haven’t heard from Ja Rule in years. Last year, it was reported that the Queens, NY-native was working on a family styled reality show.

Now the multi-platinum selling rapper is transitioning in the footwear business.

The “Holla Holla” rapper has been tapped by Steven Madden to create an exclusive men’s footwear collection, entitled Maven x Madden.

Rapper Ja Rule has been tapped by Steve Madden to create an exclusive men’s footwear collection. The range, entitled Maven x Madden, is set to debut for spring 2015.

Ja Rule said in a statement to Footwear News, “I wanted to partner with Steve to create a line that was both stylish and affordable. I love all the styles, but my favorites, I would have to say, are the high-top suede and the high-top dress shoe“. “The Maven motorcycle-stye boot is something different from anything out there. The key on the front of the shoe represents freedom: freedom to be creative.”

I was shocked at how creative he is,” Madden told Footwear News about Ja Rule. “He came to the table with all of these ideas.”

Steven Madden is no stranger to working with people in the Hip-Hop and R&B community–the brand has worked with Iggy Azalea and Keyshia Cole.

In the last year, Madden has acquired Dolce Vita Holdings Inc. (the privately held parent company of footwear lines Dolce Vita, DV by Dolce Vita, DV8 and J.D. Fisk) and Brian Atwood from owner The Jones Group after Atwood exercised his buyback option when The Jones Group decided to look into selling his company.

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.