Wendy Williams: The Media Personality Develops Collection For HSN

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Wendy Williams Develops Collection for HSN1

American media personality, author and entrepreneur Wendy Williams adds another accolade to her forever growing empire.

The Daytime TV host has developed an apparel collection for HSN Inc. that will be available online beginning next month (March 6) and on-air, beginning March 28.

Williams spoke to Women’s Wear Daily, about her love of fashion, why she wanted to bring her line to HSN, and what she hopes to achieve with her collection.

First of all, I shop HSN. It’s a no-brainer that they bring convenience into households everywhere. Sometimes we get selfish when we live on a coast, we can just run and get fabulousness right around the corner. But when women are living in more remote areas of this country, they don’t have the benefit of jumping in the car and doing world-class shopping,” Williams said.

I’m a woman of a particular age, and I find it very flattering that a 22-year-old girl can turn on the show and find something great to wear because her career is just starting. It also makes me flattered to know that a woman, who’s already an established attorney and may be 55 years old, is looking for a way to keep herself in the workforce because these young kids come along and out-do us. Spice it up — just because you’re 50 doesn’t mean you have to wear everything at the knees or below. I’ve been known to wear very short stuff,” said Williams, who’s 5-foot, 11 inches tall and leans toward body-hugging clothes.”

Williams on who she envision as the Wendy Williams customer:

She is a diva on a budget, even if she doesn’t have a budget. She’s got a great sense of style, she know when she smells a bargain. She’s a college student, she’s a single mom who’s 33, or she’s a go-getter in the workforce at 33, and she’s also 70.” .

Anne Martin-Vachon, chief merchandising officer of HSN, described the collection as a combination of loungewear, weekend wear, dresses, skirts and tops for every occasion. Everything retails for under $100, with dresses retailing from $39.90 to $69.90; tops, $19.90 to $49.90; sweaters, $39.90 to $59.90, and bottoms, $29.90 to $59.90. Fabrics include cotton, polyester and rayon blends with spandex.

The line, which is being manufactured by KBL Group International, will range in size from XS to 3X.

The Wendy Williams line will be sold exclusively at HSN. For the first time on the air, they will present between six and 12 different styles. “We expect Wendy Williams to be one of our top brands over time,” said Martin-Vachon. Williams will present several collections on-air throughout the year.

Williams and HSN plan to start with apparel. “We’ll build a strong foundation and can go into other categories,” Martin-Vachon said.

The week leading up to her March 28 show on HSN, Williams plans to wear the line every day on her show. She’ll also do a fashion show on the program on March 18 that will be repeated March 27. She will then appear on HSN twice on March 28.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.