Show Review: Pre-Fall 2015 Balmain

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Olivier Rousteing‘s Balmain is definitely one of the most popular upscale houses in the fashion realm. The French house is opening a new store in London‘s Mayfair next week and a shop in Soho is expected to open in New York City before the end of 2015.

I believe the popularity of the brand is because of its creative director’s (Olivier Rousteing) celebrity relationships and the way he uses social media (Instagram) to market the brand to his young fans.

According to Style.com,”For Pre-Fall, his floral prints in hothouse shades of red and ultraviolet had a louche, overgrown quality. Fluid, generously cut flares and backless halter-neck tops made you think of Jerry Hall and Guy Bourdin, while a fitted blazer in the red version of the print and a matching draped silk skirt seemed destined to be a hit with the street-style crowd. The news was the softness. See the pleated jumpsuits cinched with wide belts high on the waist (he mentioned Madame Grès), the slouchy black velvet evening pj’s, and an oversize cashmere coat that wrapped and belted like a robe. With the ’70s trending everywhere, Balmain is in good company, but that’s not to say Rousteing is following. The collection looked very much like him, with rich touches such as long fringes of beads and gold-dipped pleats.”

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.