Reebok Debuts A Major New Brand Campaign: “Be More Human”

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This is just in! Reebok just debuted a new brand campaign: Be More Human which is also the brand’s largest campaign in a decade.

Be More Human” is a rallying cry to encourage people to live a more fulfilling life through fitness. The idea is embodied in the brand’s new symbol, the Reebok Delta, and comes to life through the new brand film, titled Freak Show and the online “Be More Human Experience.”
The “Be More Human” campaign will officially kick-off with a TV spot on NBC this Sunday, February 1, 2015.
Watch Reebok‘s “Freak Show” and “Be More Human Experience” below:

 

Photo Credit: Courtesy of Reebok

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.