Cara Delevingne Stars In Tag Heuer’s Ads

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Cara Delevingne to Front Tag Heuer Ads1

Model Cara Delevingne stars in Tag Heuer‘s ads.

She is the new brand ambassador for the Swizz luxury watch brand.

According to Women’s Wear Daily, “Tag Heuer, which recently revived its tag line “Don’t Crack Under Pressure,” is targeting a younger customer with Delevingne, who comes with a huge media profile and social media presence. Jean-Claude Biver hopes that what he described as adisruptivechange in image will help the brand recruit young women and build its women’s business, which currently accounts for 35 percent of sales.”

In the medium term, we would like to approach half and half,” explained Biver, adding that the relationship with Delevingne is intended to go on for three to five years.

Biver, who is also president of the watches division at LVMH Moët Hennessy Louis Vuitton, said Delevingne reflected the spirit of Tag Heuer with her willingness to challenge conventions and her ability to perform under pressure.”

We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. Tag Heuer has set its sights on ‘It-ness,’ and Cara is just the person to help us get there,” he said.

Cara Delevingne to Front Tag Heuer Ads2

Photos Credit: Courtesy

Source: Women’s Wear Daily

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.