Creative Director Alexander Wang Releases New Balenciaga Ad Campaign Starring Sasha Pivovarova

Balenciaga‘s Creative Director Alexander Wang cast iconic model Sasha Pivovarova for the house’s Spring 2015 ad campaign. This campaign makes Pivovarova first time as the face of the house.

In the Steven Klein photographed shoot, Pivovarova wears black, pink and lavender looks from the brand.

“We chose Sasha for the campaign because there’s something restrained and regal about her, yet she brings a subtle, sultry quality to the image,” said Wang. “I wanted to play with ‘multiple Sashas’ and show different facets of her character and different threads of the collection in each image.”

Panos Yiapanis styled the ad campaign while Steven Klein photographer it.