Mugler Unveils Spring-Summer 2015 Ad Campaign Starring Joséphine Le Tutour

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Mugler’s spring-summer 2015 ad campaign.

JosĂ©phine Le Tutour stars in French house Mugler‘s Spring/Summer 2015 Ad Campaign. Tutour wears a black blazer and dress in the black-and-white ads which were lensed by Josh Ollins.

“Right now is our time to express the new Mugler woman,” Virginie Courtin-Clarins, director of development, marketing and communications at Mugler Fashion, told Women’s Wear Daily. “A campaign was the best way to show the clothes from the collection, but at the same time the attitude of the Mugler woman. We needed to put all the new codes that we brought in with David into images.”

According to WWD, “Courtin-Clarins called the Mugler woman strong and independent, while also glamorous, feminine, urban and contemporary. She felt Le Tutour was an obvious choice to embody such qualities.The Mugler campaign, coming in single and double pages, is due to break first in U.S. Vogue, followed by titles in France, such as Vogue, Elle, Madame Figaro, NumĂ©ro and Le Monde’s style magazine M.”

Photo Credit: Josh Ollins

Source: Women’s Wear Daily 

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