50 Cent Signs $78 Million Deal With Underwear Brand Frigo

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Queens, NY music and entertainment mogul Curtis Jackson also known as 50 Cent is $78 million dollars richer. He just signed a lucrative deal with Frigo Revolution Wear to promote the men’s underwear. Derek Jeter and Carmelo Anthony also owns a stake in the company. 50 posted on his Instagram, “I just did a deal for $78 million for underwear. What did you muthafuckas do today? Lllllllllooooolllllllllll #Boom#FRIGO“.

The famed rapper also appeared on Late Night with Seth Meyers to endorse the $100 briefs.

They have technology in them where you can put your ‘man apples,’ for you to place your sack in another sack that has been [ergonomically] designed for comfort. You know women spend so much money on lingerie, it’s just the right project for men.” So it’s pretty much an overpriced pair of boxer briefs? Got it,” said 50 Cent on Late Night with Seth Meyers.

Frigo Revolution Wear says that their products “were created to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind.”

Watch 50 Cent on talk about his new underwear deal on Late Night with Seth Meyers.

Photo Credit: 50 Cent’s Instagram

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.