Calvin Harris Named Face of Emporio Armani Brand For Spring 2015

Renowned DJ Calvin Harris has been named the face of Emporio Armani brand for Spring 2015.

The Scottish DJ and music producer will appear in the black and white advertising campaign which was photographed in L.A. by photographer Boo George. Expect the ad to break globally in January 2015.

“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy,” Armani said. “He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”

“It’s incredible to be working with Mr Armani and his team at Emporio Armani,” said Harris, who will also front the Emporio Armani Eyewear and Watch lines internationally. “I feel an affinity to the brand ethos and have been a long time admirer of their designs.”