Rihanna Signing Puma Deal For $1 Million To Design Sneakers

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International pop star Rihanna released a capsule collection with River Island and Armani in the past. The “Pour It Up” singer could be dappling back into the design world. The Bajan beauty is close to signing a $1 million-plus contract to create sneakers and more for Puma.

According to the New York Daily NewsConfidenti@l, “Rihanna is close to inking a seven-figure deal to design sneakers and clothing for Puma.”

The sportswear giant is already building a team to work on the “lifestyle” line.

Rihannais going to have her own coordinator to go to at Puma who only handles her, and they’ll have a junior coordinator helping them,” an insider said. “The focus is shoes, but she will also be helping with pants and tops.”

The contract is worth just over $1 million and will prevent the Roc Nation singer from wearing rivals’ brands. “She will have to slowly start to incorporate Puma into her wardrobe,” said the source. “She will be wearing all Puma gear in shoots and out and about.”

Photos Credit: AP

Source: New York Daily NewsConfidenti@l

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.