A$AP Rocky Speaks On Issues With That Wack Clothing Label ‘Hood By Air’

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Rapper A$AP Rocky released the official audio and visual to his new single “Multiply” here. In the song, the Harlem rapper fired a few verbal shots at Virgil Abloh-lead Been Trill clothing line, “I ain’t really fu**in with that Been Trill, swear that s**t is booty like Tip Drill” and New Year-based label Hood By Air (HBA), “HBA s**t is weak, you can keep that.”

In the past, Rocky supported the brands, including modelling at HBA‘s Fall 2013 Runway  Show at New York Fashion Week. He was one of the first person’s to wear HBA and was a big supporter prior to the video, but has since moved from rocking its garments.

In a recent interview with NY Mag, Rocky said that he’s still not feeling either brands. Before I post some highlights from Rocky‘s interview with NY Mag, I just want to say that my only issue with HBA is that I was one of the first journalists/fashion writer to write about the brand on my website, as well as show them major support by flooding the site with HBA content. When I requested media credentials to their show at New York Fashion Week, I was denied. Therefore, I stopped supporting the brand. F**k HBA! They’re banned from donbleek.com.

This conversation about Hood by Air: Do you think they are weak? Did we misunderstand?
No, there is no misunderstanding.

Why did you say that?
Because I can. I birthed it, so I can kill it.

[Regarding] the Hood by Air line on your album, was there anything in particular that happened? That made you feel like the stuff was weak?
You know, fashion, it changes. Your perception of fashion sometimes changes; one day is red, the next day is blue. My style changes, it varies.

So you weren’t as into it anymore.
It is what it is. HBA shit is weak.

Will you work with those guys again?
I don’t know.

How about Been Trill? [On “Multiply,” Rocky also says, “I ain’t really fucking with that Been Trill.”]
That shit is wack, too.

Anything in particular?
I’m going to put it to you like this: I can say that I’ve been scrutinized for my fashion since I was about 15 years old. A lot of people got it easy. I feel like I had to go through the whole Civil Rights Movement just to be comfortable, to make other people comfortable, to be able to wear what they want to wear, and a lot of dudes are just claiming to have it without having to have that sacrifice or suffering through all that kind of shit. We’ve been through that kind of shit. That’s all I can really say about it. It is really miniscule. It’s no real beef.

What do you mean, you’ve been through everything?
No, meaning the way that I look now, this wasn’t acceptable about 12 years ago in the hood. [He’s wearing a closely tailored black suit.] Because we’ve always been dressing like this and it wasn’t acceptable and we made it acceptable.

And there is an aspect of those guys that doesn’t get that?
They changed. They look like me now. Or at least they try to.

I’m just trying to understand what you mean. These guys don’t understand what you experienced in fashion?
What guys are you referring to at the moment?

The Hood by Air folks.
I’m not even talking about them at the moment; I’m talking about regular, typical motherfuckers, people in the hood, in middle America, all around the world.

Photos Credit: Getty

Source: NY Mag

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.