Beyoncé Teams Up With Topshop For Clothing Line

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BEYONCETOPSHOP

Beyoncé and fashion is a perfect blend! She’s one of best dressed female celebrities. Whether she is doing a photoshoot, covering a magazine, fashion editorial, video shoot, shooting an album package, walking the red carpet or on tour, Bey is always dressed to kill. She’s serious when it comes to fashion and Bey is no stranger to having her clothing line. She released her House of Deréon line about a decade ago with her mother Tina Knowles.

The international pop star is now dabbling back into fashion, thanks to Topshop. After showing support for the brand over the last few years, the “Partition” singer is finally forming a partnership with the London brand on a 50-50 joint venture company called Parkwood Topshop Athletic Ltd.

According to Women’s Wear Daily, “Beyoncé Knowles and London-based Topshop have formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., to produce an athletic streetwear brand, WWD has learned. It could launch in stores and online in fall 2015 at the earliest. The deal is expected to be unveiled by Topshop in London today.”

This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview Sunday.

Green on how the deal came about:

Basically, when she was in London in February we arranged to get together. We started talking generally, about doing something together. We’ve been looking at that [athletic] sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together. On Friday, “Beyoncé came to our office for the last piece of the jigsaw puzzle.”

I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said.

Beyoncé said that she would work with the product development team Topshop puts in place to “create and produce a technical and fashion-led collection” and “participate in all aspects of the partnership.”

We have much to achieve in just under a year,” Green said. He plans to hire someone to run the joint venture, as well as a creative director, and two designers — one sports-related who understands the technical aspect of workoutwear, such as stretch and wicking; the other, a fashion designer. With the deal signed, “Now we can go and talk about hiring some people,” Green said. “We’ve been brainstorming about the name. We haven’t got there yet.”

The Topshop-Beyoncé collection will encompass clothing, footwear and accessories across dance, fitness and sports categories. It will have technical performance characteristics as well as an ath-leisure side, targeting women who go to yoga or the health club, as well as those who just want to look as if they do.”

“‘The collection will be distributed to Topshop stores and topshop.com, but also to other retailers.” “Assuming the line is sufficient, it will certainly be in our biggest stores, hopefully as a shop within shop, having its own identity in the stores, certainly in the stores where we have the space. Outside of our own stores, we will talk to Nordstrom where we’ve got a relationship and then we see who else we talk to from there.”

It is being reported that the collection will arrive Fall 2015.

Photo Credit: James Devaney/WireImage

Source: WWD

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.