NFL Player Victor Cruz Stars In Kith x Ones Stroke Capsule Lookbook

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NFL Player Victor Cruz Stars In Kith x Ones Stroke Capsule Lookbook1

For the second time this week, NFL player Victor Cruz is featured in an ad campaign. We last saw the New York Giants wide receiver here fronting Gap Factory Ad Campaign.

Now, the Paterson, New Jersey native is starring in the new Kith collaboration with Japanese clothing brand Ones Stroke. Cruz fronts the new lookbook campaign for the downtown streetwear store’s Kith for Ones Stroke Genesis Collection.

“Victor has always been fashion forward,” said Kith’s founder Ronnie Fieg. “Not only has he supported Kith for a very long time, he is also one of my closest friends — a brother. I felt that there would be no one better to help me deliver this collection to the world than him.”

According to Women’s Wear Daily, “It will be the first time that the Japanese label will be sold Stateside. Ones Stroke is popular in Japan and best known for its denim workwear. The collaboration with Kith will run in 40 different pieces, from Japanese selvedge denim pants to reimagined robes in light denim and buffalo plaid. Prices will range from $250 to $450 and the line will be introduced at the new Kith shop on Saturday.”

“I feel that the U.S. has always appreciated Japanese style and culture, but it is hard for us to integrate it into our wardrobe,” said Fieg. “Either the price tag is too high or the sizing is too skewed. So with this project, I focused on delivering Japanese sensibilities with an American fashion twist.”

This is also the first time Kith has branch off into denim bottoms.

NFL Player Victor Cruz Stars In Kith x Ones Stroke Capsule Lookbook2

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.