New York Giants Player Victor Cruz Scores Global Ad Campaign For Gap Factory Brand

New York Giants wide receiver Victor Cruz is keeping himself busy despite being out for the rest of the season after suffering a torn patellar tendon in his right knee during a game against the Philadelphia Eagles a couple of weeks ago.

The Paterson, New Jersey-native landed a global endorsement deal with Gap Factory Brand. In the past, Cruz has appeared in campaigns for Nike and Hugo Boss.

The fashionable football player serve as a “global ambassador” for Gap Factory, said Amondo Redmond, Gap Inc.’s global director of strategy and content.

The Pro Bowl receiver will star in the retailer’s holiday ad campaign alongside supermodels Chrissy Teigen and Chanel Iman.

Ads will break this week. Cruz will star in 15 different Gap Factory print ads running in magazines including GQ, People, US Weekly, Cosmopolitan, and Elle. He’ll also appear in online ads. Cruz‘s image will also be displayed at Gap Factory‘s 350 global stores and he will appear on billboards and bus ads in New York, London, Paris and Tokyo.

Chrissy Teigen and Victor Cruz

Chanel Iman, Victor Cruz, Chrissy Teigen and guest

Photos Credit: David Lachapelle 

Source: Ad Week