New York: Bloomingdale’s Sets ‘Style Icons’

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Armando Cabral

Retail giant Bloomingdale‘s continues to move the culture forward in a digital age. They nabbed a few stylish male New Yorkers to reinvent its fall look book.

Today Wednesday (October 8), the retailer will unveil an electronic look book on its website spotlighting seven men it deems “NYC Style Icons.”

According to Women’s Wear Daily, “The store turned to Michael Williams of the style website A Continuous Lean to help it select the guys. Together, they settled on Antonio Ciongoli, creative director of Eidos; Armando Cabral, model and shoe designer; Bruce Bozzi, executive Vice President of marketing of the Palm restaurant; Matt Hitt, model and musician; Michael Chernow, co-owner of the Meatball Shop; Nick Sullivan, fashion director of Esquire, and Stephen Cheuk, owner of S<10 training in TriBeCa.”

Each entry includes a short story about the man and details his style and favorite New York City hangouts. There’s also a quote about each man from Williams.”

The men were photographed in their homes or at their businesses and the outfits they’re wearing can be purchased with a click of a “Shop the Look” button.”

“It’s a big departure for us,” said Kevin Harter, vice president for fashion director for men’s. “More and more guys are taking inspiration from street style, so we decided to build a campaign around stylish New Yorkers.”

The online look book will be featured within select Bloomingdale’s locations where customers in the store can browse the book on iPads in the men’s department. The company’s 59th Street flagship will devote windows on the Third Avenue side of the store to the initiative this month and a cocktail party in conjunction with T Magazine will be held on Oct. 15.”

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Michael Chernow

Photos Credit: Eli Schmidt

Source: WWD

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.