Expanding Her Forever Growing Empire: Tyra Banks Launches TYRA Beauty

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Former model, television personality and media maven Tyga Banks is always looking for ways to expand her forever growing empire.

The fashion, television and media mogul from Inglewood, CA is now adding beauty to her resume. Banks just launched her own cosmetic line, TYRA Beauty.  The line focuses on face, eyes, and lips with makeup musts in the form of sticks and pens.

According to PEOPLE, “The America’s Next Top Model host’s new line focuses on three areas: “TYover,” which is a collection of stick-based cosmetics featuring Banks’s “proprietary ‘TY-Guide Technology’;” “Smize,” which is a collection of eye makeup; and “It Factory,” which is a based on cosmetics used on the runway.”

“The creation of my cosmetics experience has been years in the making,” Banks tells PEOPLE. “Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School?! I truly learned how to master building and leading my own cosmetics experience.”

“Without makeup, I would have never been a supermodel,” says Banks. “I don’t wake up with naturally sculpted cheekbones — I paint them on! I believe makeup is the great beauty equalizer.”

“The TYRA Beauty cosmetics experience has a lot of innovative elements,” says the supermodel. “I’m obsessed with being different, unique, a leader. Our new beauty business is all about badassery. I’m approaching beauty differently: bigger, bolder, badder.”

Her line will be sold by independent contractors called “Beautytainers.”

“We are accomplishing my ultimate dream: to give people the power to be their own boss while setting their dreams free,” says Banks, who will train her Beautytainers through the online TyraU, which provides them with tips and tricks to run their own businesses. “I feel fully armed to share and teach all I learned [at Harvard] with Beautytainers across the country, and later, the world!”

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Photos Credit: Courtesy of Tyra Banks 

Source: PEOPLE 

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.