Zoe Kravitz, Odeya Rush & Banks In Coach’s “Dreamers” Campaign

Zoe Kravitz in Coach’s “Dreamers” Campaign 

Coach is back with its second Fall 2014 Campaign this season. The American luxury leather goods company will premiere its second marketing push for the fall collection, in November publications, with a new campaign entitled, “Coach Dreamers.”

Coach enlists up and coming talents: singers Zoe Kravitz and Banks and actress Odeya Rush for the “Coach Dreamers” campaign which were lensed by photographer Mikael Jansson.

“The ‘Coach Dreamers’ talks to a different part of our audience and says something different with the clothes. I liked the idea of these campaigns coming in quick succession, where you start with a fashion campaign and come in very quickly after with another side to the Coach story,” said Creative Director Stuart Vever.

In addition to November print issues, the campaign will replace the fall campaign as in-store imagery starting Nov. 1.

Odeya Rush in Coach’s “Dreamers” Campaign 

Banks in Coach’s “Dreamers” Campaign 

Photo Credit: Mikael Jansson 

Source: Women’s Wear Daily