New Face: Anja Rubik For Forever 21’s Outerwear Edit

Forever 21 has chosen Polish model Anja Rubik to be the face of their Fall 2014 ‘Outerwear Edit‘.  The 31-year-old Rzeszow, Poland born and Greece raised was shot by photographer Daniel Jackson for the retailer’s new ad campaign.

Rubik styles in oversized trenches, faux fur coats and soft sweaters in an array of designs including camels, pale pinks and print in the shoot.

The retailer’s fall collection including the added artillery of coats launches worldwide Sept. 19 in stores and online.

According to Women’s Wear Daily, “The Outerwear Edit featuring Rubik will be part of a larger advertising initiative comprised of outdoor as well as serveral Octover magazines including People Style Watch, Elle, OK! and US Weekly.”

“Anja Rubik is the ideal face to represent our premium outerwear collection for fall,” said Linda Chang, general merchandise manager of Forever 21, Inc. “We know her longstanding status as a fashion icon will inspire our customers to layer all the best pieces from the Forever 21 Fall Collection into their wardrobes.”

Photos Credit: Daniel Jackson

Source: Women’s Wear Daily