Kate Moss & Cara Delevinge’s Burberry Fragrance Ad Campaign

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Kate Moss & Cara Delevinge's Burberry Fragrance Ad Campaign 1

Today, Burberry will launch the My Burberry fragrance and the house uses models Kate Moss and Cara Delevingne to star in the ad campaign.

The digital campaign also allows customers to make the fragrance their own by personalizing the bottle. The scent is inspired by “a London garden after the rain” – and it’s only right that the brand brought two of the UK‘s most talked about models for its ad campaign.

Mario Testino shot the television and print ads, which mark the first time that Moss and Delevingne have appeared together in a campaign. In the television spots, the UK gals are filmed to the strains of “I Put a Spell in You,” by British musician Jeff Beck and featuring Joss Stone, with both Moss and Delevingne wearing Burberry‘s Sandringham trenchcoat.

Delevingne on shooting with Moss and Testino: “It felt like we were making something special. It’s so exciting to see it come to life now.”

According to Women’s Wear Daily, “Customers who purchase My Burberry as a 90-milliliter eau de parfum will be able to customize the glass bottle with up to three initials, with the complimentary monogramming service available on Burberry’s Web site and through selected Burberry stores and wholesale stores. That service will be spotlighted in the digital elements of the campaign, with customers able to preview their monogram on media that range from interactive billboards to television commercials, through to experimenting with their monogram via Facebook’s and Twitter’s mobile apps.”

In the case of the billboards, customers using a smartphone will be able to interact with digital billboards at locations including London’s Piccadilly Circus and New York’s Meatpacking District, by navigating to the site myburberry.com. They will then be able to project a giant image of a My Burberry bottle embossed with their own initials onto the signs. Live mapping on the phone will guide customers to the nearest Burberry store, where they can purchase their monogrammed bottle. Customers will also be able to personalize bottles and see their monograms on-screen at dedicated My Burberry spaces in stores such as Sephora on Paris’ Champs-ElysĂ©es and Selfridges in London, while customers who personalize their bottles using Twitter’s and Facebook’s apps will be able to then share it on their news feeds.”

The personalization service will launch globally this week, with the exception ofChina, which launches in November, and Japan, in 2015.”

NEXT PAGE: MORE IMAGES OF KATE MOSS AND CARA DELEVINGE FOR MU BURBERRY FRAGRANCE 

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Photos Credit: Mario Testino for Burberry

Source: Women’s Wear Daily

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.