Hood By Air To Show Twice This September; NYC & Paris

By  |  2 Comments
Share Button


After making headlines last season for putting voguers on the catwalk – this season, Shayne Oliver‘s Hood By Air will show twice in September, in NYC and Paris.

In a recent interview with Fashionsita, the 26-year-old Minnesota-born, Trinidad and Brooklyn-raised creative behind Hood By Air revealed that he will be showing in New York and Paris this season.

Yes, in September we’ll be showing twice. It’s really going to have to roll out for people to understand but we’ll be figuring out how we’re going to present the ideas. It’s meant to teach the consumer how to interact with the brand and showing them how to wear it.”

The presentations aren’t meant to split up the ideas, it’s meant to teach people how to approach the ideas of the brand. It all comes from one hub and one concept but we’re just going to break it into these pieces so people get it more. We just want to make the message clearer. It won’t be a diffusion line or “easy wearing;” it’s just more of a style guide.”

I am looking forward to seeing how the shows turn out. Oliver has kept pretty mum on the exact details, but I am quite sure it will be over the top and all type of dopeness.

Head over to Fashionista to read Shayne Oliver‘s full interview.

Photos Credit: Hood By Air’s Instagram

Share Button

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.