Ralph Lauren Preparing For Polo Women’s Launch

Is Ralph Lauren one of the greatest fashion designers ever? The American fashion mogul is stepping it up a notch.

Ralph Lauren‘s Polo Women‘s launch – accompanied by the Polo Ralph Lauren flagship set to open on 5th Ave in Manhattan later this month.

Photographer Bruce Webner shot the advertising campaign as well as a Polo video series.  The shorts, called “Are We Going Downtown?” “Letters to Lauren” and “Record Store,” make their debut today along with the launch of The World of Polo microsite on ralphlauren.com.

The first ad photos were shot on the California coast, in Santa Barbara.

“We ended up in all kinds of new places and asked ourselves, ‘OK, now what are we going to do?’” Weber said. “‘Let’s do some skateboarding; let’s do a canoe trip, and let’s discover a beautiful loft where a bright young girl who’s a poet lives with a very rebellious, handsome painter.’”

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Photos Credit: Bruce Weber 

Source: WWD