
Ralph Lauren Preparing For Polo Women’s Launch
Is Ralph Lauren one of the greatest fashion designers ever? The American fashion mogul is stepping it up a notch.
Ralph Lauren‘s Polo Women‘s launch – accompanied by the Polo Ralph Lauren flagship set to open on 5th Ave in Manhattan later this month.
Photographer Bruce Webner shot the advertising campaign as well as a Polo video series. Â The shorts, called “Are We Going Downtown?” “Letters to Lauren” and “Record Store,” make their debut today along with the launch of The World of Polo microsite on ralphlauren.com.
The first ad photos were shot on the California coast, in Santa Barbara.
âWe ended up in all kinds of new places and asked ourselves, âOK, now what are we going to do?ââ Weber said. ââLetâs do some skateboarding; letâs do a canoe trip, and letâs discover a beautiful loft where a bright young girl whoâs a poet lives with a very rebellious, handsome painter.ââ
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Photos Credit: Bruce WeberÂ
Source: WWD