Amy Adams Is The New Face Of Max Mara

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AMY ADAMS IS THE FALL FACE OF MAX MARA

Max Mara decided to do the complete opposite-Instead of using a fashion model for their new face/ad campaign, the Italian luxury brand chose actress Amy Adams for its fall/spring campaign.

The 39-year-old actress who’s known for her fabulous red carpet ensembles is starring in Max Mara‘s fall 2014/spring 2015 ads. The ads were shots by photographer Mario Sorrenti. Adams poses with the label’s key styles such as the Signature Bag and the classic Margaux, as well as new eyewear styles, produced under license by Italy’s Safilo Group.

There are a total of five images, three for fall and two for spring. The ads will appear on dailies and glossies, breaking online and offline in August with the bags, and in October with the sunglasses. There will also be billboards in Rome, Milan, Los Angles, Moscow and Dubai.

According to Women’s Wear Daily, ” The practical Signature Bag in calfskin features the “puntino [dot]” saddle stitching, typical of men’s tailoring, and created by the same machines that work on the iconic Max Mara coats. For fall, the brand revamped the Margaux Bag with asymmetrical handles. It can be totally zipped up or partially closed with a flap, which allows the contents to be accessible without leaving the bag open. The stitching is concealed in order to emphasize the design and the model also has a long inner shoulder strap.”

“The sunglasses also nod to the brand’s tailoring expertise with new frames that have sophisticated handmade details. The new Max Mara Tribute Sunglasses available from the fall show arms that on the outside have a crocodile effect texture and are made with rubber inside. The color palette includes: black with gradient grey lenses, Havana with gradient brown lenses and opal brown with mirrored brown lenses.”

AMY ADAMS IS THE FALL FACE OF MAX MARA2

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Photos Credit: Mario Sorrenti | Daniel Akselrad

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.