Dior’s Fall 2014 Campaign Is Going Places

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Raf Simons’ Dior‘s Fall 2014 Campaign is going places; like traveling around the world. The French house’s newest fashion campaign will be seen on airport screens in China, France, Italy, the U.S. and the U.K., and the brand said it would “significantly increase” digital banners.

The 15-and 30-second video clips which were lensed by Willy Vanderperre are to appear at the end of this month in China, and then during fashion week in September in other markets including New York, London, and Paris.

Women’s Wear Daily Reports, “The clips bring to life the print campaign, depicting a small group of women lounging in an apartment furnished in midcentury style. It breaks Friday in Harper’s Bazaar Singapore and shows runway looks by Raf Simons worn by Julia Nobis, Fei Fei Sun, Helena Severin and Kasia Jujeczka, who are all stretching out their legs to show off sculptural shoe designs. The spots are to subsequently appear in an array of August and September issues worldwide“.

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NEXT PAGE: MORE IMAGES FROM DIOR’s FALL 2014 CAMPAIGN 

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Photos Credit: Willy Vanderperre

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.