CK One Celebrates 20th Anniversary With New Selfie & Music Mashup Campaign

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Calvin Klein is doing it way too big for its 20th CK One anniversary. For the brand’s unisex fragrance CK One, Calvin Klein teamed up with photographer Mario Sorrenti in NYC.

The new campaign features a diverse cast of artists, musicians, and models, mirroring a social media obsessed society. Dev Haynes, Say Lou Lou, Petra Collins, Maggie Laine, Jing Wen, Ally Marzella, Evian Christ, Samantha Urbani, Stephan James, Lucky Blue and others are featured in this campaign.

The cast finds ways to express themselves digitally in the TV spot that features an exclusive demo by Christ.

All of you fashionistas/fashionistos and fragrance lovers can get the latest on the brand anniversary antics by following the hastag #ckforme or its Tumblr.

“After breaking boundaries 20 years ago as the original shared fragrance, ck one remains a best-selling fragrance globally,” Steve Mormoris, Senior Vice President of American fragrances at Coty Prestige, said in a statement. “The new campaign captures the relevance of the brand for a new generation.”


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Photos Credit: Calvin Klein 

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.