Expanding His Forever Growing Empire: Jay Z; Coming To A Walgreens Near You

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Things are looking great for Jay-Z so far this summer. He is set to co-head the ‘On The Run‘ stadium set this month with his wife Beyonce.

After conquering the music industry (he sold over 50 million albums worldwide and won numerous Grammy Awards), fashion world (Roca Wear and his Shawn Carter collection for fashion retailer Barneys), and club scene (40/40 club), the successful business mogul has found a new venture to continue his corporate takeover and add on to his forever growing empire.

Forbes is reporting that “Jay-Z and Mariah Carey will be appearing at 7,500 Duane Reade and Walgreens stores around the country—in the form of two beverages from Go N’Syde, a new brand masterminded by former Def Jam chief Kevin Liles“.

For each artist, there’s a specific flavor and demographic target. Carey’s is a pink concoction called Butterfly, aimed at young to middle-aged women; Jay Z’s is an Arnold Palmer-esque drink dubbed 40/40, branded after his nightspot of the same name and intended for sports-loving males“.

Each bottle, which retails for $1.99, also includes an augmented reality tie-in that allows customers to point a smartphone at the container and call up a content platform connected to each act“.

Are you going to buy these drinks and will they sweep the community by storm?

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Photos Credit: Getty Images

Source: Forbes

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.