English Model Alexa Chung Stars In Longchamp’s 20th Anniversary Campaign

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English model and contributing editor at British Vogue, Alexa Chung has been chosen to star in Longchamp‘s 20th Anniversary Campaign.

The French leather goods brand’s most iconic bag, Le Pliage is turning 20 this year.

Shot by Max Vadakul at ChĂąteau des Ormes in France, Chung poses with a Le Pliage Heritage bag, which has been described as “a new, more structured version of the classic tote” and a cute puppy.

Chung‘s print ads will be accompanied by the Alice in Wonderland-inspired short film directed by Jeam-Francois Juilan. Expect the full campaign to be released on September 9th.

The Privett, Hampshire, England-native also starred in Longchamp‘s color spring 2014 campaign that was shot in Saint-Tropez.

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Photos Credit: Max Vadakul for Longchamp

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.