Perfumes Givenchy Nabs Alicia Keys For New Fragrance

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Alicia Keys has just inked a new endorsement. The ‘Girl On Fire‘ singer was nabbed by Perfumes Givenchy to serve as the new face of the upscale fragrance. A. Keys will be “appearing in advertising for a yet-to-bet revealed Givenchy fragrance in September, ” according to Women’s Wear Daily.

“I’m honored to introduce the world to the newest scent by Givenchy,” Keys said, adding that “Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine.”

This deal marks Keys first foray into beauty, in the past she served as the creative director at Blackberry.

Keys is in the studio working on her new album.

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Photo Credit: AP

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.