Adidas Announces Long Term Partnership With Pharrell Williams

After various hints and rumors, it is now official! Music artist and fashion designer Pharrell Williams has inked a long term partnership with adidas. It was recently announced that the skateboarder from V.A. has signed an apparel and sneaker deal with the German-based sportswear giant. The first adidas Originals x Pharrell Williams collection will debut this Summer 2014. The collection will include Bionic Yarn, which turns discarded plastic into usable thread; and will reflect Pharrell‘s personal style

“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn,” said Pharrell in a statement.

In the past, Pharrell has collaborated with Comme des Garçons, G-Star Raw and Uniqlo — it’s not a total surprise.

Are you looking forward to the adidas Originals x Pharrell Williams collection?

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