Rising Fashion Brand: AVI GICHEE Spring 2014 Collection

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Last month, I posted independent NYC-based fashion brand AVI GICHEE Spring 2014 lookbook along with a video ad campaign. See the original post here! Today, the brand released more images from their upcoming collection. The upscale fashion brand features classic corduroy pants, banquette dresses, sweaters, hoodies, classic tees & sweatpants, and velour logo tees & sweatpants.

AVI GICHEE also carry a line of accessories including sunglasses, strapback caps, premium belts and sneakers. See the collection and video below:

AVI-GICHEE means “A Life of Excellence”; showing and expressing the quality of life through garments. The designers define the brand by seeking to do daily routines of life with excellence, to achieve the best outcome and results.
“AVI-GICHEE is a collection of limited edition, handed-crafted clothing, reflecting back the physical manifestation of its name. A life of Excellence. We believe that success comes with the act of excellence. We excel with qualities of seeking excellence. Accomplishing the impossible is a GICHËË frame of mind. AVI-GICHEE begins with one’s mental state. We must instill the forming of doing excellent with every thought and even every action we perform. Your mental affects your physical action. Success comes from within first, everything will follow the path you create with that frame of mind. Don’t seek subpar or settle for good. Seek ÀVI~GICHËË and exercise these fine qualities starting now,” said AVI-GICHEE.

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NEXT PAGE: MORE PICS FROM THE COLLECTION 

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For more info on ÀVI~GICHËË; visit the brand’s official site here, Twitter, Instagram or Facebook.

Photos Credit: ÀVI~GICHËË

Disclosure: Compensation was provided by ÀVI~GICHËË. I agreed to publish it, however, the opinions expressed in the last paragraph are those of the author. 

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.