Expanding Her Brand: Solange Knowles Named Art Director & Creative Consultant For Puma
Music artist and model turned fashion icon Solange Knowles is expanding her brand outside of music. She is bringing her great taste of fashion to Puma. The 27-year-old mother of one has been named Art Director & Creative Consultant for Puma. She already started her first project by directing an exclusive campaign for the label’s Disc Blaze sneaker, tapping her Four favorite “it girls” to model new styles and share their own fashion savvy insights. The collection is due in stores February 2014. See it here!
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She posted the following message on her Facebook page:
“After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!
It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.
Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc. Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. The shit is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!”
Photos Credit: Fader magazine