The Good Life: College Basketball Player Andrew Wiggins Has A $180M Adidas Shoe Deal Offer

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College basketball player Andrew Wiggins of the Kansas Jayhawks made his YDBR debut last week as he covered the latest issue of Sport Illustrated. See the original post here. Now it is being reported that he has a A $180M Adidas shoe deal offer.

In 2003, I was a kid playing basketball inside of my junior high school gym. During that time, one of the biggest if not the biggest topics in sports was a kid named LeBron James from Ohio. He was preparing for his NBA debut, having signed a three-year, roughly $13 million contract with the Cleveland Cavaliers and a seven-year, $93 million sneaker endorsement deal with Nike.

A decade later, Thornhill, Ontario-native Andrew Wiggins is receiving as much hype as Lebron was receiving back in 2003. After being recruited by Florida State University, the University of Kentucky, and the University of North Carolina, Wiggins decided to attend the University of Kansas, where he currently plays for the Jayhawks. Most likely, he will enter the 2014 NBA Draft, be considered the favorite and selected the top pick.

With much buzz surrounding the 18-year-old college basketball player, the endorsement market for him is getting bigger and could be bigger than it was for LeBron James when he was a rookie.

Everybody is excited about (Wiggins’) talent,” a source associated with Under Armour said. “From everything you see or hear, he’s the next kid coming into the NBA that’s going to demand, on talent alone, a significant amount from a brand. That type of commitment and interest for a rookie has really died down since LeBron and maybe Kevin Durant being the last one” via Bleacher Report.

According to Bleacher Report, Adidas has pegged Wiggins as their prime target—and they would be willing to open up the bank for him. Of course, no meetings or official offers can be made until Wiggins declares for the 2014 draft after his season at Kansas“.

(Adidas) is easily the front-runner, 100 percent,” said Rich Lopez,’s publisher.

From what I’m hearing, (Adidas) is really high on him,” an industry source said, according to Bleacher Report. “I’ve heard a range for sure, from like $140 to $180 million for like 10 years. That’s a big deal for a kid coming out of school because most rookie deals are probably like four years.”

Bleacher Report also reported, “I’m hearing from people at Kansas that he’s got a $180 million offer supposedly coming from Adidas,” a source close to Wiggins’ inner circle said. “But I also heard that Nike is going to match anything.”

Should Wiggins go with Addias or Nike?

Photos Credit: Jeff Jacobsen | Kansas Athletics

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.