She’s Such A Business Mogul: Lala Anthony Inks Endorsement Deal With Caress Body Wash

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One of my faves, Lala Anthony continues to expand her multi-million empire. The media personality-turned-entrepreneuress just inked an endorsement deal with Caress Body Wash as the spokesperson for their newest fragrance, “Tempting Whisper Fine Fragrance Elixir Body Wash“. She also serves as one of the brand’s life and beauty experts. Lala will post weekly videos featuring the hottest beauty trends and fashion news on Caress Facebook page:


“I am thrilled to partner with Caress. For me, fragrance is an essential part of any look because it sets the tone for my day, from how I feel to what I wear. The new Caress® Tempting Whisper™ Fine Fragrance Elixir Body Wash has such alluring fragrances and has been inspiring me to wear so many hot trends this season … from floral print dresses to bold pink accessories,” said Lala.

Lala is scheduled to release her first relationship book, entitled The Love Playbook: Rules For Love, Sex And Happiness. Lala gives relationship advice in her new book which is co-authored by Karen Hunter and will be released on January 28, 2014, by Penguin Group’s publisher Celebra. Read more and see the cover art here!

Lala does a great job balancing her career and family. She’s a hardworking woman.

Photos Credit: Lala’s Instagram | Caress Facebook page

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.