Beyonce’s Bikini Body Heats Up The Summer (Full H&M Ad Campaign)

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Last month, YDBR posted a sneak peek of Beyonce’s H&M Summer 2013 Campaign. Today, the full ad went viral and Bey heats up the summer! She traveled to the tropical islands of the Bahamas to shoot her H&M’s Summer 2013 Campaign with the retail giant fashion company. Bey is the face of the clothing summer ad campaign, entitled, ‘BeyoncĂ© as Mrs. Carter in H&M’, referencing the title of her upcoming world tour, with the collection arriving in stores and online this May. The commercial was directed by Jonas Åkerlund and features a new Beyoncé’s track, “Standing On The Sun”. She modeled in some colorful bikinis and swimsuits.


On the Bahamas shoot:
“I loved shooting the campaign in the Bahamas,” says BeyoncĂ© of the photoshoot shot by Jonas Åkerlund, the same photog who shot the TV commercial for her upcoming Mrs. Carter Show World Tour. “We shot on a beach outside of Nassau and the weather was perfect. The shoot was filled with vibrant colors and was inspired by the glamour of the late ‘70s.”


On her summer style:
“I love the summer. I’m always in shorts, dresses, light, flowing fabrics, great sandals,” says BeyoncĂ© of her summer looks. She credits her stylists Ty Hunter and Raquel Smith as “an influential part of the process” each day.


On her mother’s style influence:
“I think my style comes from watching my mother from the time I was a little girl. She was so stylish. She was the first person I saw mix high-end pieces with more accessible styles and make it all work. I’m also inspired by my sister, I love her bold approach.”

Photos Credit: Inez van Lamsweerde and Vinoodh Matadin

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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