Happy Birthday! Rihanna Inks Partnership With MAC Cosmetics

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Happy 25th birthday Rihanna! This sure is a good way to celebrate your birthday. It was just announced that Riri inked a lucrative deal with MAC cosmetics. The multi-platinum-selling international recording artist is the first artist to be a “creative partner.” The deal will help her be more creative and will have multiple collections of color cosmetics that will hit shelves throughout the year.


The first product to launch will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line.”

In a recent interview with WWD, Riri talked about the only downside is being media attention and her cosmetics.

The only thing the media really can get in the way of is my privacy,” said Rihanna. “Privately, yeah, it’s a pain in the ass, but at the same time they help me to get my message across. My creativity — I’ll never let anyone interfere with that — because that’s something I love. And if I’m not doing that, I’m wasting my time.

When you think of makeup, the brand that pops into your mind — for something legit — is MAC,” said the singer. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.

Being creative is something that I love, so I can put that into different outlets. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in. My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story.”

Source: WWD

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.