Exclusive Photos From Reebok Classic Event At Project Featuring Shaquille O’Neal, Swizz Beatz & Tyga

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Yesterday Tuesday (January 19), at a packed press launch at the Project Trade Show in Las Vegas, Reebok Classic welcomed the legendary Shaq back to the family. Kicking off with Reebok’s Todd Krinsky highlighting 2012 and early ’13 successes including the Iverson collection, Pump bringbacks, Kamikaze, T-Raww and more, Krinsky went on to give credit to Swizz Beatz, Reebok Classic Creative Director who was instrumental in the brand’s return to the main stage.

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Longtime, close friend of Shaq from back in his playing days, Swizz knew the time was right to bring back the iconic Reebok Classic Shaq Attaq and Reebok Classic Shaqnosis. Swizz brought Shaq on stage to reminisce about being the first athlete with a signature shoe for Reebok, his days in the league, his first Reebok ad, doing music with Shaq, and more. Swizz and Shaq also talked in-depth about the Reebok Classic Shaq Attaq and Reebok Classic Shaqnosis.  At the end of the event, Tyga made a special appearance for a photo opp on stage with Swizz and Shaq.

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Reebok Classic Shaq Attaq — A highly anticipated bringback from 1992, the Reebok Classic Shaq Attaq drops on April 19th for $160 at key retailers including Jimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, and on Reebok.com.¬†

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Reebok Classic Shaqnosis — Debuting for the first time in 1995, Reebok Classic is bringing back the Shaqnosis on July 19th for $125 at key retailers including Finish line, Foot Locker, Jimmy Jazz, Shiekh, City Gear, Shoe Palace and on Reebok.com.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.