J. Cole Speaks On Taking A Risk With His New Single “Miss America” & How He Wants To CHANGE Mainstream Hip-Hop

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While on the red carpet at this year’s American Music Awards, Roc Nation rapper J Cole chatted with Billboard. During his interview, the St. John’s University¬†alumni¬†talked about his new single “Miss America” and how wanted to “change the conversation” in¬†mainstream Hip-Hop. The track is featured on his¬†sophomore album, Born Sinner. The single received mixed reviews from music critics and Cole himself admitted that he is taking a risk with the release of the track.

On his new single “Miss America” and how he wanted to “change the conversation” in mainstream Hip-Hop:

We have a responsibility and a certain power that comes with making the music and playing the music, and that comes with a responsibility to keep things fresh, and not to fall into the mold of what’s traditional,” says Cole. “I have singles that fall into that [mold], but if I can use my power in some kind of way, I’m going to try to use it to shift culture just a little bit.”

A January 28th (J. Cole’s birthday) release date was set for Born Sinner,¬†the follow-up to Cole’s gold-selling debut album,¬†Cold World: The Sideline Story¬†which debuted at¬†number one on the¬†Billboard¬†200 chart and sold over 217,000 copies in its first week. However, the album may not be hitting stores until after that date.

In a perfect world, I’ll shoot for January 28,” says Cole, “but even when I released that, honestly I knew that was very far-fetched.”

Cole’s sophomore album may be pushed back because he plans to work on different branding opportunities to coincide with the album as well as a short film–“something way more expansive than a music video,” he claims — that will¬†begin¬†shooting in December.

 On his new album being a more serious effort than his debut:

¬†“The story of corruption — corruption of an artist when commercial appeal is involved, or corruption of a relationship when temptation is involved, or corruption of a government when capitalism is involved. It’s a lot of things. I don’t want anybody to think it’s so heavy, but it deals with those things.”

Source: Billboard

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.