Alicia Keys x Reebok Sneaker Dropping At Retail Today

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Reebok Classics and Alicia Keys formally announced their design partnership for the ongoing Alicia Keys x Reebok collection in early September 2012. Alicia was featured in a global TV campaign that premiered during the 2012 MTV Video Music Awards for her signature limited edition sneaker collection for Reebok Classics. Today marks the launch of her second collection with Reebok. Entitled the Cargo Collection and the Reptile Collection, both groups feature some of Reebok’s iconic women’s sneaker styles, including the Double Bubble, Freestyle Hi (aka the “5411”), Princess and Classic Nylon Slim styles. For this particular collection, Alicia took inspiration from utilitarian and military trends. The shoes have khaki colored suede uppers with hits of orange piping, interchangeable black and orange laces, along with a graphic camouflage lining.

Above: Left to Right – Double Bubble Cargo ($100), Freestyle Hi Cargo ($80), Princess Cargo ($65), Classic Nylon Slim Cargo ($65)

The Reptile Collection reflects Alicia’s love of luxe materials and exotic skins. The collection has suede, leather and snakeprint leather uppers with feature accents in purple (Alicia’s favorite color) as well as graphics that take inspiration from her song lyrics and passions.

Above: Left to Right – Princess Reptile ($65), Double Bubble Reptile ($100), Classic Nylon Slim Reptile ($80), Freestyle Hi Reptile ($65)

Select retailers include Finish Line, Footaction, Macy’s, City Gear, Jimmy Jazz and and the retail price range is $65-$100.

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.