Fashion Me Dope: Jay-Z’s Childhood Friend Emory Jones Rocking A ‘Dolo Clothing’ Shirt & New Balance 999 “South Beach”

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Musically, the world was introduced to Jay-Z’s childhood friend Emory Jones on Jay’s song “Do U Wanna Ride?” off Kingdom Come. The two grew up together in Brooklyn’s Marcy Projects. Today, Emory is working as an executive assistant at Roc Apparel Group. Whenever, I am able to attend the New Jersey Nets game (I live about 15 minutes from the Prudential Center where the Nets play at), I sometimes see Emory and Jay-Z there, sitting court side. Emory is also the mind behind his South Beach flavored New Balance 999. “Jones and Pimp My Kicks came together to restart the South Beach theme, focusing on contrasting grey, black and aqua blue with pink laces and stitching as well as a touch of speckling on the midsole. This shoe is Part One of the PMK x Emory Jones Private Stock Collection,”-said CounterKicks. At the release/preview party Jones was rocking a Dolo Clothing tee-shirt with a pair of his New Balance 999 “South Beach”. Be sure to visit Dolo online shop over at DoloClothing.Com. Peep the pictures below:

Via CounterKicks.Com

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.