It Takes A Lot To Make A Classic: Rick Ross, Swizz Beatz & Mike Posner Kick Off Reebok Classics Icons Campaign

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Last night Wednesday (March 14), fashion brand Reebok launched their Classics Icons campaign with Rick Ross, Swizz Beatz and Mike Posner at the New York Knicks  game, which was held at Madison Square Garden. Singer Brandy stopped by to say hello in support of the “It Takes a Lot to Make a Classic” initiative. She is in town promoting her new single and album. Yesterday, it was also announced that Rick Ross signed an endorsement deal with Reebok. Due to scheduling conflicts, Tyga was unable to attend. He is part of the Classics Icons campaign. Peep the pictures below:

Ross, Beatz and Posner kicked it court side, rocking Reebok jackets and sneakers. This is a great opportunity for Ross. Swizzy has already designed several shoes and merchandise for the brand and Mike has already shot a few ads, in the campaign.

Thanks: Jessie C.

Follow me @donbleek88

NEXT PAGE: MORE PICTURES FROM REEBOK CLASSICS ICONS CAMPAIGN

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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