Over ten years ago, a young flashy Puff Daddy said, “10 years from now we’ll still be on top” and he really meant what he said. He’s still on top, rebuilding his Bad Boy label and has a lot of money. Diddy recently did an interview with DJ Whoo Kid. Bad Boy’s founder spoke on the supposed black cloud that people say lingers around his label, his legacy, being competitive with Jay-Z, the new diddy and his original Biggie/Ross Comparisons. Below are some excerpts:
On where the negativity towards Bad Boy is rooted from:
“Just regular hate and people on some not understanding how this industry works. This is a hard industry, this is not for kids, this is not for the weak. This is not a PG rated industry. If you are weak you will get eaten alive in this industry. This industry has a life expectancy of like two years.”
Why Bad Boy has been frowned upon as a label:
“It started a couple of years ago with what happened with this artist, why isn’t this artist still on the label, why isn’t that artist on the label, so people started to give us a bad rap. Honestly, nobody that was on Def Jam still on Def Jam nobody on Roc-A-Fella still on Roc-A-Fella. We’re the last people standing.”
On his own legacy:
“Nobody builds brands like me, nobody has as many hit records as me, there’s not one producer that has as many hit records as me. Not one and I’m not poppin’ shit, thee are just facts in black and white. That’s not saying we haven’t made mistakes. Be inspired by my hard work, be inspired that if I could do it you could do it.”
On competitive vibe with Jay-Z:
“Me and Jay we gon’ help each other get to the highest point that we can get to. That’s the relationship we have. We could have been competitive, but we realized that we would get more out of each other and out of the situation if we work together.
Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email email@example.com
Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.