Harlem’s Hustla Turned Entertainment Mogul: Diddy Defines His Brand & Speaks On 2012 Plans

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I respect everything this guy does! Diddy is the industry’s ultimate hustla. He made it cool for dark-skinned men like myself to define ourselves as a sex-symbol. Lol. No need to run his resume down to you guys. In 2012, this Harlem native will be kicking the year off with a BIG bang. In an interview with Ad Week, Diddy revealed that he has a big announcement and a major surprise in 2012. Diddy also talked about what he believes his brand stands for. Below are some excerpts:

What do you think your brand stands for?
I think I stand for aspiration. [That] hard work pays off. People from all walks of life and all over the world look at me and know my humble beginnings and know that everything I’ve done has been through hard work. People respect me as a marketer and brand builder.

Like Donald Trump?
A little bit different. He came from money, he was in real estate, he slapped his name on everything. My style is to service my community through entertainment and products.

Source: Ad Week

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You’ve acted and also produced television shows. Any plans for either in the near future?
I have huge plans for both. Twelve months ago, I basically relocated to L.A. I still live in New York, but I’m bi-coastal. I have some major announcements at the top of the year on things I’m producing—an announcement that’s bigger than anyone can realize on something I’m acquiring. And also, films that I’m starring in. I’m looking forward to 2012; it’s a huge transition for me out of music onto the big screen and continuing my legacy as a producer. You know, I’m one of the most successful African-American television executive producers in history. I’ve had six shows on the air at one time. I don’t say that in a braggadocio way. But you should definitely remember this conversation and look back at it and say, “I remember he told me he was going to make some huge announcements.”

You’re involved in so many different things: vodka, film, TV. What’s the grand plan here?
My dream was that you would wake up in the morning, your alarm would go off, one of my records would be playing. You’d get in the shower and use my shampoo. Then you would get out and use the beauty products. You’d get dressed and put on Sean John [clothing], and then you would go to work. And after work, you would go and change into your evening wear to go out to a club or out on a date and you’d put on Sean John again, spray on another of my fragrances, stop by and have a drink of Ciroc. And then maybe take your young lady out to a movie that I was starring in.


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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.