Fall/Winter 2011: Carmelo Anthony Launches Jordan Melo M8 With Special Guest Jadakiss

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Yesterday Wednesday (October 12), Brooklyn’s native and New York Knicks player Carmelo Anthony released his official Melo M8 at Harlem’s House of Hoops, with special guest Jadakiss.

This time, I dedicated the shoe to my game,” Anthony explained. “The way I start, the way I stop — playing strong and powerful. I’m in there for the design from day one.”

“This is a shoe New York could be proud of,” Anthony said. “This is the first signature sneaker for this city since Patrick Ewing. The sneaker represents something bigger than myself.”

The Melo M8 represents the “Fly Through” portion of Jordan Brand’s fresh campaign – including “Fly Around” for Chris Paul’s CP3.V and “Fly Over” for Dwyane Wade’s Fly Wade 2 – and is the first of the new models to hit the market with a $135 price tag.

Source: Sole Collector

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.