Quick Convo: Swizz Beatz Speaks On His Style Of Music, His Catalogue & ‘Haute Living’
Last weekend, producer/rapper and Reebok creative director Swizz Beatz performed at Billboard’s “Summer Blowout” concert. During his set, Swizzy ran through some of the hottest tracks he released and produced like T.I.’s “Bring Em Out,” Jay-Z’s “On To the Next One” and DMX’s “Party Up,” and previews of his new solo material. After his set wrapped, Swizz caught up with Billboard.com to discuss the energy of the crowd at his recent shows. Below are some excerpts:
On his style of music and going through his catalogue.
“The music that I make, I try to make it to where it’s international, whether it’s a street record or a club record,” says the producer. “Being able to perform for different crowds and go through my catalogue, from ’98 to songs that I didn’t even put out yet, it’s a great challenge and it lets you know that you have the right idea, especially when the crowd reacts and goes crazy. So man, it’s a blessing to be able to share all those onstage with the fans.”
On his new album Haute Living.
“I’m not dropping it as an album,” says Swizz. “I don’t wanna do the week thing — I wanna put out every single as a movement. Right now I got ‘International Party,’ which is now the global campaign for Reebok. I got ‘Rock’N’Roll,’ me, Lenny Kravitz, Lil Wayne… I want people to feel every single like it’s an album.”
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