History In The Making: Jay-Z & Kanye West’s ‘Watch the Throne’ Breaks U.S. iTunes Record

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The Throne (Jay-Z & Kanye West) made history last week. Their highly anticipated collaborative LP Watch The Throne broke the U.S. iTunes Store’s one-week sales record last week when it sold 288,000 downloads through Sunday night (Aug. 14). The album is now available at select retailers.

According to Billboard, “Watch the Throne” surpasses the previous one-week iTunes record, set when Coldplay‘s 2008 album “Viva La Vida Or Death and All His Friends” shifted 282,000 in its first week. (The album sold 288,000 total downloads in its first week, including sales from all other retailers.)

“Watch the Throne’s” overall official first-week sales — digital and physical combined — will be released by Nielsen SoundScan on Wednesday morning. Currently, it’s looking to debut at No. 1 on the Billboard 200 chart with around the 410,000-450,000. That’s a downgrade from the 500,000-start that some industry pundits had predicted.

Source: Billboard

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.