Fashion Exclusive: Jay-Z’s Rocawear Buys Billionaire Boys Club

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Jay-Z is more than a business man, he’s my idol and a marketing genius as well. According to GQ, as of today Wednesday (July 3), Jay-Z’s Rocawear owns the licensing to manufacture and distribute Billionaire Boys Club. Sources say that Jay-Z and Pharrell, the current face and force behind BBC, will work as a tandem—utilizing Jay-Z’s business prowess and Pharrell’s creativity.

This is a dope collaboration. I can’t wait to see some pieces from the Fall/Winter 2011 collection.

UPDATE: Whoever controls Jay-Z’s official Twitter account @S_C_ tweeted that Jay-Z is partnering with Pharrell’s BBC, NOT buying it. Peep the tweet below:

Source: GQ

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.